As a registered member of Balmer Lawrie, you will be entitled to savings and benefits on airfares, hotel reservations, holiday packages and car rentals, among other travel services. In addition, look forward to receiving monthly newsletters and exclusive promotions offering special deals.
When browsing our site, you are not required to provide any personal information unless and until you choose to make a purchase or sign up for one of our e-mail newsletters or other services as described below.
In order to purchase travel and/or related services through our site, you must provide us with certain personal information such as your name, credit card number and expiration date, credit card billing address, telephone number, e - mail address and the name or names of the person(s) traveling (if not you). We may also ask you for other personal information, such as your frequent traveler numbers. We require this information to process, fulfill and confirm your reservations and transactions and keep you informed of each transaction's status. If you are making a reservation for one or more travelers other than yourself, you must confirm and represent that each of these other travelers have agreed, in advance, that you may disclose their personal information to us.
As a BL site member, you can choose to complete your online profile by providing us with travel preferences, frequent - traveler or affinity numbers, credit card billing information, paper ticket delivery address, and other personal information. This information is primarily used to assist you in making reservations quickly without having to type in the same information repeatedly. For example, you can store your airline frequent - flyer numbers so that when your make a reservation on that airline, we may automatically pre - fill the frequent - flyer number input box for you.
Balmer Lawrie values opinions and comments from members, so we frequently conduct online surveys. Participation in these surveys is entirely optional. Typically, the information is aggregated, and used to make improvements to the BL site and its services and to develop appealing content, features and promotions for BL site members. Survey participants are anonymous unless otherwise stated in the survey.
Balmer Lawrie frequently sponsors promotions and sweepstakes to give BL site members the opportunity to win great travel and travel - related prizes. Information collected by us for such activities may include contact information and survey questions. We use contact information to notify contest winners and survey information to develop promotions and product improvements to the BL site.
We automatically log generic information about your computer's connection to the Internet, which we call "session data", that is anonymous and not linked to any personal information. Session data consists of things such as IP address, operating system and type of browser software being used and the activities conducted by the user while on BL site. An IP address is a number that lets computers attached to the internet, such as our web servers, know where to send data back to the user, such as the pages of the site the user wishes to view. We collect session data because it helps us analyze such things as what items visitors are likely to click on most, the way visitors are clicking through the site, how many visitors are surfing to various pages on the site, how long visitors to the site are staying and how often they are visiting. It also helps us diagnose problems with our servers and lets us better administer our systems. Although such information does not identify any visitor personally, it is possible to determine from an IP address a visitor's Internet Service Provider (ISP), and the approximate geographic location of his or her point of connectivity.
First and foremost, you can rest assured that no personally identifiable information ("PI") about you (e.g., name, address, etc.) is gathered or stored in the cookies placed by the BL site and, as a result, none can be passed on to any third parties.
A cookie may also be placed by our advertising server. Such cookies are used only for purposes of tracking the effectiveness of advertising served by us on our site and no PI is gathered from you by the use of these cookies, nor is this information shared with any third parties. Similarly, a cookie may be placed by our third - party advertising companies. These companies may use aggregated statistics about your visits to this and other web sites in order to provide advertisements about travel - related goods and services that you may be interested in. The information they collect does not include your PI.
The third - party advertising companies may also employ technology that is used to measure the effectiveness of ads. Any such information is anonymous. They may use this anonymous information about your visits to this and other sites in order to provide advertisements about goods and services of potential interest to you. No PI is collected during this process. The information is anonymous, and does not link online actions to an identifiable person. If you would like more information, and want to explore the option of not having this information collected by third - party advertisers.
Most Web browsers automatically accept cookies. Of course, by changing the options on your web browser or using certain software programs, you can control how and whether cookies will be accepted by your browser. Balmer Lawrie supports your right to block any unwanted Internet activity, especially that of unscrupulous websites. However, blocking Balmer Lawrie cookies may disable certain features on the BL site, and may make it impossible to purchase or use certain services available on the BL site. Please note that it is possible to block cookie activity from certain websites while permitting cookies from sites you trust, like Balmer Lawrie.
From time to time we may add or enhance services available on BL site. To the extent these services are provided, and used by you, we will use the information you provide to facilitate the service requested. For example, if you email us with a question, we will use your email address, name, nature of the question, etc. to respond to your question. We may also store such information to assist us in making the site the better and easier to use.
When you reserve or purchase travel services through Balmer Lawrie , we must provide certain of your personal information to the airline, hotel, car - rental agency, travel agency or other involved third party to enable the successful fulfillment of your travel arrangements. However, we do not sell or rent individual customer names or other personal information to third parties. We use non - personally identifiable information in aggregate form to build higher quality, more useful online services by performing statistical analysis of the collective characteristics and behavior of our customers and visitors, and by measuring demographics and interests regarding specific areas of the BL Site. We may provide anonymous statistical information based on this data to suppliers, advertisers, affiliates and other current and potential business partners. We may also use such aggregate data to inform these third parties as to the number of people who have seen and clicked on links to their web sites. Occasionally, Balmer Lawrie will hire a third party to act on our behalf for projects such as market - research surveys and contest - entry processing and will provide information to these third parties specifically for use in connection with these projects. The information we provide to such third parties is protected by a confidentiality agreement and is to be used solely for completing the specific project.
At any time, you may unsubscribe from our Real Deals, Insider, or other newsletter or similar services through the "My Account" link on the BL Site home page. As a member or promotion/sweepstakes entrant, you will occasionally receive e-mail updates from us about fare sales in your area, special offers, new Balmer Lawrie services, and other noteworthy items. We hope you will find these updates interesting and informative. Of course, if you would rather not receive them, please click on the "unsubscribe" link or follow the instructions in each e - mail message or send us an email unsubscribe@BL. Balmer Lawrie reserves the right to limit membership to those who will accept e - mails. Members will be notified via e - mail prior to any actions taken.
All payments on the BL site is Verisign SSL secured. This means all personal information you provide to Balmer Lawrie is transmitted using SSL (Secure Socket Layer) encryption. SSL is a proven coding system that lets your browser automatically encrypt, or scramble, data before you send it to us. The same process happens when you make travel purchases on the BL site.
In addition to the circumstances described above, Balmer Lawrie may disclose the BL site member information if required to do so by law, court order, as requested by other government or law enforcement authority, or in the good faith belief that disclosure is otherwise necessary or advisable including, without limitation, to protect the rights or properties of Balmer Lawrie or any or all of its affiliates, associates, employees, directors or officers or when we have reason to believe that disclosing the information is necessary to identify, contact or bring legal action against someone who may be causing interference with our rights or properties, whether intentionally or otherwise, or when anyone else could be harmed by such activities. In addition, if Balmer Lawrie or substantially all of its assets are acquired, our customer information will most likely also be transferred in connection with such acquisition
Thank you for using BL site.